Brand Strategist + Design & Architecture Aficionada
I’m working on a variety of projects for clients–from branding and messaging strategy to a press release on dining trends and innovations. And, I have on-going e-publishing projects for a non-profit where I am on the board of directors.
People who are curious, smart and generous inspire me. People like Sydnie Kohara, the Emmy award-winning broadcast journalist-turned media strategist. She is no stranger to AIA SF and the Center: Sydnie’s been a Design Awards host, and she’s moderated panels on women in practice and airport trends, as part of Architecture + the City Festival.
Through my collaboration with Design Agency Co (DAC), I am on the public relations team. Erin (Cullerton, DAC founder) and I help get the word out about the Center to the media. We created, and continue to refine the communications plan for the project, and advise on messaging.
As a long-time supporter of the Center, I am excited about a lot of things: Aidlin Darling’s design for the new space and the collective efforts to realize it; the potential for expanded programming, including youth programs; and the connectedness that a physical location can foster. What I am most excited about is the recording booth. I hope that this will be the new home for “Fresh Brew”. It’s one of the most creative, community-focused and forward-thinking programs that the Center produces, along with Architecture + the City Festival.
The words that come to mind are vibrant, robust and impactful.
Exciting online conversations about architecture and design: I’m interviewing Bert deViterbo, a principal and studio director at Gensler San Francisco, for a segment of “Fresh Brew” on April 21, and on June 4 on another platform, I am speaking with Manila-based Jed Yabut, an architect, furniture designer and entrepreneur.
About Lisa Boquiren
Lisa Boquiren brings insight, ideas and brand strategy to creative businesses. She oversaw rebranding initiatives, as director of marketing at San Francisco Design Center (SFDC), and at the legacy firm EHDD. She is a long-time supporter of AIASF: While at SFDC, Lisa and her team produced an annual fundraiser that benefited the Center for Architecture + Design, and she served on the San Francisco steering committee for the 2009 AIA National Convention. As chair of the AIASF Communications Committee (2009-2014), Lisa helped advance the chapter’s messaging goals, particularly for women in practice, through incubator events that enabled the program EQxD. Other events she has produced include a two-part series on the essentials of successful communications for AIA Los Angeles, co-created and co-presented with media strategist Sydnie Kohara; and the on-going Practice Series (2012-present) on the AIASF platform, which covers topics ranging from women in practice and the state of the profession to equity in education.